Manufacturing partnership director invited onto brand council
AUGUSTA, ME - Larry Robinson, Center Director at Maine Manufacturing Extension Partnership (Maine MEP), has been appointed to the Brand Council of the National Institute of Standards and Technology's Manufacturing Extension Partnership (MEP), based in the Washington, D.C., area. The Brand Council is an executive-level advisory board that provides oversight, guidance and strategic alignment with industry to identify the core values, competencies and aspirations of the national MEP brand. The Brand Council's guidance will enable improved decision making in the development, management and execution of the MEP brand strategy.
"I am pleased to join other senior MEP affiliate leaders in working to build national recognition of the value of MEP," said Robinson. As center director since 2012, Robinson leads Maine MEP field staff in efforts to foster manufacturing innovation and economic growth in Maine, and has more than two decades of experience working with leading manufacturers. Since joining Maine MEP as a project manager in 2004, Robinson has helped clients achieve more than $30 million in impacts.
Building a brand image for the MEP National Network will increase national awareness and reach of the only national program dedicated to enhancing the competitiveness of the nation's small to medium size manufacturers. The MEP National Network is committed to delivering superior client value by increasing the awareness of the program so that more companies can utilize its services.
"Many Maine manufacturers recognize that the state and national MEPs are dedicated to working together to build valuable alliances that increase customer value," said Muriel Mosher, Maine MEP president. "Larry will be an effective voice in spreading the word about the nationwide MEP network."
About Maine MEP
The Maine MEP is a program of the Maine Department of Economic and Community Development and an affiliate of the National Institute of Standards and Technology (NIST) under the U.S. Department of Commerce. The national MEP system is a network of manufacturing extension centers that provide business and technical assistance to smaller manufacturers in all 50 states, the District of Columbia and Puerto Rico. Through MEP, manufacturers have access to more than 2,000 manufacturing and business professionals whose job is to help firms make changes that lead to greater productivity, increased profits and enhanced global competitiveness. For information on the Maine MEP program, please visit www.mainemep.org, or phone 207-623-0680.